Hazelnut Eclair, now with free shipping on top.

Our Hazelnut Eclair Body Lotion by BodyLovin' ships free on domestic orders worth Rs. 399 & above. Add it to your bag, add a friend's pick too, and let the shipping part take care of itself.

Free shipping on domestic orders worth Rs. 399 & above.

Your night routine, with a jelly serum in it.

Our Black Rice & 10% Niacinamide-TXA Night Clarity Jelly Serum fades dark spots & pigmentation. 20% Black Rice Extract, sourced from Northeast India.

Consistent nightly use over 4 to 8 weeks, alongside daily SPF use.

Claim to confirm with brand: Claim to confirm with brand

A pistachio perfume that stays for hours.

Oh So Pistachio Eau De Parfum by BodyLovin' gives you long-lasting fragrance for 6 to 10 hours. It's 100% vegan and cruelty-free, so the scent you love and the values you hold point the same way.

Meet your next signature scent.

Mist, wash, lotion: the whole body routine.

Our Hawaiian Rumba Body Mist comes in 100 ml. Pair it with a body wash and a body lotion from our Bodycare shelf, then add eligible Plums to your bag: the cart tells you how many more to add to get buy 2 get 2.

Add to bag and watch the cart count.

A face moisturizer that skips the fragrance.

Our CeraSense™ Barrier Repair Face Moisturizer with Ceramides is made for normal to dry skin: dermat-tested, non-comedogenic, fragrance-free. Want a first taste? The CeraSense Build Your Barrier Kit has a moisturizer & toner in travel-size.

Start with one calm step.

Shampoo and conditioner, matched and 100% vegan.

Our Coconut & Peptides Soft Hair Duo pairs shampoo with conditioner in one set. It's 100% vegan, so your haircare stays in line with the rest of your Plum shelf, from skincare to body care.

Two steps. One soft-hair duo.

Note to self: the face wash I keep coming back to.

Our 1% Salicylic Acid Clearly Gentle Gel Face Wash For Acne-Prone Skin is a gel face wash and it's 100% vegan. It's part of our Science-Backed Skincare range, built for the routine you actually keep.

Save this one for your shelf.

Someone asks what you're wearing. You have the answer.

It's Oh So Pistachio Eau De Parfum by BodyLovin': long-lasting fragrance for 6 to 10 hours, 100% vegan and cruelty-free. Send the name, send the link, and let them find their own pistachio moment.

Your reply is already written.

Poll time: which body care step do you never skip?

Vote below: body mist or body wash. Our Hawaiian Rumba Body Mist comes in 100 ml, and free shipping applies on domestic orders worth Rs. 399 & above, so adding the second one is easy.

Tell us your pick in the poll.

Here's what Sunday evening toner time looks like.

Our Green Tea Alcohol-Free Pore Tightening Face Toner For Oily & Acne-Prone Skin comes in two variants. It lives under Science-Backed Skincare, and green tea is a theme we come back to, from toner to face wash.

One toner, one quiet evening.

Daily SPF is easier when the sunscreen is sheer-tinted.

Our 3% Niacinamide & Rice Water SPF 50 Sheer-Tinted Sunscreen - 50 g is the one for your morning routine. It's SPF 50, it's sheer-tinted, and it's the step that stays on the shelf where you'll see it.

Pick the one you'll reach for.

Your spray bottle has competition.

Our Vanilla Caramello Solid Perfume Stick is sleek, mess-free and long-lasting, and it fits even in your tiniest bag. 250+ uses, no sprays, no spills, in every glide of the cult fave vanilla caramello.

Slip one into the tiniest bag.

Two scents, one shower, zero chance of choosing.

When the shelf has Hazelnut Eclair, Oh-So-Pistachio, Vanilla Caramello and more, choosing gets hard. Our Bakery Body Wash Trio by BodyLovin' is the set to look at when one body wash isn't enough.

Don't choose. Look at the trio.

Can I skip toner? We've got an answer in our blog.

Level four is picking by skin type: oily & acne-prone, dry, or combination & all skin types. Our Green Tea Alcohol-Free Pore Tightening Face Toner For Oily & Acne-Prone Skin is the one for the first group.

Find your level in our toner FAQs.

We said it first: 100% vegan beauty.

We're India's first 100% vegan beauty brand, with Skincare, Haircare, Bodycare, Makeup & more. Our Coconut & Peptides Soft Hair Duo is 100% vegan too. Come argue with us, we'll bring the shampoo and conditioner.

Change our mind, or just try one.

Step one: add a Plum. Step two: see what the cart says.

When your bag has eligible Plums, the cart tells you how many more to add to get buy 2 get 2. Our Set of 5 Plums ( 3 Mist + Toner + Moisturizer) shows what a full cart can look like: mist, toner and moisturizer.

Add to bag, then check the cart.

Some perfumes tap out. This one stays.

Our Vanilla Vibes Eau De Parfum by Plum BodyLovin' is a long-lasting, luxurious formula that stays for more than 10 hours. It's 100% vegan, cruelty-free & judgement-free, always. 15 ml of it fits right in your bag.

Vanilla that's still around at hour ten.

Your lotion called. It wants a dessert-level upgrade.

Our Hazelnut Eclair Body Lotion by BodyLovin' is the upgrade, and free shipping applies on domestic orders worth Rs. 399 & above. Pair it with the Hazelnut Eclair Body Mist in travel-size and the bag fills itself.

Upgrade the lotion, keep the shipping free.