Skip to content
Draft concept by Danilo Vicioso, not affiliated with Plum Goodness.
Let's chat

Science-Backed Skincare, Haircare & Body care

Plum Goodness logo

India's first 100% vegan beauty brand. Get best offers on Skincare, Haircare, Bodycare, Makeup & more at Plum Goodness.

  • Flat 20% OFF sitewide | auto-applied to the cart
  • Under ₹599
  • New launches
  • Bestseller
  • Gift sets
  • Plum Plus
Flat 20% OFF sitewide, auto-applied to the cart

The BESTof PLUM

  • 2% Niacinamide & Rice Water Brightening Gel Moisturizer For Clear & Bright Skin₹549
  • CeraSense™ Barrier Repair Face Moisturizer with Ceramides₹499
  • 1% Vitamin C Ultra-Light-Glow Boosting Gel Cream For Glowing Skin₹549.00
  • PeptiCharge Rejuvenating Night Crème with Multi-Peptides, Exosomes & Bifida Ferment₹599.00
  • E-Luminence Deep Moisturizing Cream For Dry Skin₹575.00
  • Bulgarian Rose and 1% Hyaluronic Acid Cream For Dry Skin₹499.00
  • 10% Niacinamide & Rice Water Brightening Face Serum For Clear & Bright Skin₹349
  • Black Rice & 10% Niacinamide-TXA Night Clarity Jelly Serum₹649.00
  • 10% Vitamin C & Calendula Barrier Boosting + Glow Serum30 ml x 2₹649
  • 15% Vitamin C & Mandarin Glow Boost Serum₹790
  • Cica & Hya-Betaine Vegan Mucin Face Essence₹799.00
  • 15% Vitamin C & Mandarin Glow Boost Serum - Pack of 220 ml X 2₹1,100
  • 2% Niacinamide & Rice Water Face Wash For Clear & Bright Skin₹395
  • Green Tea Pore Cleansing Face Wash For Oily & Acne-Prone Skin₹360
  • CeraSense™ Barrier Care Face Wash with Acai & 1% NMF₹375.00
  • 1% Encapsulated Salicylic Acid Foaming Face Wash For Acne-Prone Skin110 ml x 2₹325
  • Saffron & Papaya Glow Bright Face Wash100 ml x 2₹299
  • 1% Salicylic Acid Clearly Gentle Gel Face Wash For Acne-Prone Skin₹325.00
  • 2% Niacinamide & Rice Water SPF 50 PA++++ Hybrid Sunscreen₹599
  • Cica & Hyaluronic Acid Aqua-Light SPF 50 PA++++₹449
  • Bright Years All-Day Defence SPF 50 PA++++ Sunscreen₹875.00
  • 2% Niacinamide & Rice Water SPF 50 PA++++ Hybrid Sunscreen (50 g) - Pack of 2₹840.00
  • Vanilla Vibes Body Wash by BodyLovin'₹380.00
  • Bakery Body Wash Trio by BodyLovin'100 ml+100 ml+ 100ml₹644.00
  • Vanilla Vibes Body Lotion by BodyLovin'₹545.00
  • Hawaiian Rumba Body Lotion by BodyLovin'₹525.00
  • Boardroom In Bora Bora Body Lotion by BodyLovin'₹495.00
  • Petals On The Rocks Body Mist by BodyLovin'₹425.00
  • Vanilla Vibes Body Mist by Plum BodyLovin'₹550
  • Vanilla Caramello Body Lotion by BodyLovin' (400 ml) - Pack of 2400 ml x 2₹950.00
  • Vanilla Caramello Eau De Parfum (Perfume) by BodyLovin'₹899
  • Tonka Bella Eau De Parfum by BodyLovin'₹899.00
  • Vanilla Vibes Eau De Parfum by BodyLovin'₹799
  • Vanilla Caramello Eau De Parfum (Perfume) by BodyLovin' (50 ml) - Pack of 2₹1,798.00
  • Banoffee for Brekkie Glassic Lip Balm by BodyLovin'₹399.00
  • Candy Melts Vegan Lip Balm | Red Velvet Love₹295.00
  • Candy Melts Strawberry Sorbet Tinted Lip Balm₹199.00
  • All-new glassic tinted lip balm duo by BodyLovin' | Kaapi Tiramisu | Popcorn N' Pilates10 gm x 2₹798.00
CeraSense™ banner from the Plum Goodness home page

the ESSENTIALSedit

Skincare Duo (face wash 50 ml + sunscreen 30 g)

Skincare Duo (face wash 50 ml + sunscreen 30 g)

Plum Rice Water & 2% Niacinamide Hybrid Sunscreen, 7 gm travel size

Plum Rice Water & 2% Niacinamide Hybrid Sunscreen | 7 gm | Travel-Size

Bodycare Duo (body mist 100 ml+ body wash 100 ml)

Bodycare Duo (body mist 100 ml+ body wash 100 ml)*

Free scrunchie + travel-size gift

Free scrunchie + travel-size gift

Feelin’ So Rose Hand Cream by BodyLovin'

Feelin’ So Rose Hand Cream by BodyLovin'

Color Affair 3-in-1 Strengthener, Base & Top Coat

Color Affair 3-in-1 Strengthener, Base & Top Coat

₹225.00

Plum Color Affair Nail Polish Remover

Plum Color Affair Nail Polish Remover

₹99.00

Bulgarian Valley Rose Water Toner For Dry Skin

Bulgarian Valley Rose Water Toner For Dry Skin

Mystery Box (2 full-size + 2 travel-size)

Mystery Box (2 full-size + 2 travel-size)

Green Tea and Zinc Super-Matte Sunscreen Gel, 7gm travel size

Green Tea and Zinc Super-Matte Sunscreen Gel | 7gm | Travel-Size

Aloe Vera Multi-Use Gel

Aloe Vera Multi-Use Gel

₹199.00

Coconut & Peptides Soft Hair Duo, shampoo and conditioner

Coconut & Peptides Soft Hair Duo | Shampoo + Conditioner

₹760.00

Set of 5 Plums

Set of 5 Plums

₹698.00

Hazelnut Eclair Body Mist, 5ml travel size

Hazelnut Eclair Body Mist | 5ml | Travel-Size

₹150.00

Niacinamide Duo, facewash and gel cream, travel size

Niacinamide Duo | Facewash | Gel cream | Travel-Size

₹270.00

Lip Smackin' Dessert Cafe, set of 3 lip balms by BodyLovin'

Lip Smackin' Dessert Cafe | Set of 3 - 3g Lip Balms by BodyLovin'

₹349.00

By FRAGRANCE

  • Vanilla VibesSweet & warm vanilla fragrance
  • Vanilla CaramelloWarm & cozy vanilla fragrance
  • Smokin’ VanillaWarm smoky vanilla fragrance
  • Oh-So-PistachioCreamy pistachio & hazelnut
  • Hazelnut EclairDecadent Hazelnut chocolate fragrance
  • Matcha But DiscoZen Matcha Meets Groovy Vanilla
  • Petals On The RocksFlirty Florals Meets Zesty Citrus
  • Boardroom In Bora BoraJuicy Dragonfruit Meets Sweet Jasmine
  • Hawaiian RumbaBeachy tropical fragrance
  • Tropic Of DiscussionBreezy tropical fragrance
  • Moonkissed DramaFloral musky fragrance
  • Tulips Don’t LieFresh floral fragrance

The CHEMISTRYMATCHMAKER

No guesswork, just good science.
Tell us your skin & we'll build your formula.

  • Niacinamide Duo, facewash and gel cream, travel size
  • Coconut & Peptides Soft Hair Duo, shampoo and conditioner
  • Hazelnut Eclair Body Mist, 5ml travel size

I have

Hair concern

and am looking for a

10% Niacinamide & Rice Water

  • Fades acne marks
  • Brightens skin

2% Encapsulated Salicylic Acid

  • Fights active acne & controls oil

10% Vitamin C & Calendula

  • Fades dark spots in 14 days
  • Boosts glow from 1st use

15% Vitamin C & Mandarin

  • Fades dark spots in 2 weeks

2% Alpha Arbutin & Hyaluronic Acid

  • Reduces tan in 14 days
  • Suitable for sensitive skin

1% Vitamin C Ultra-Light-Glow

  • Boosts glow
  • Fades dark spots & pigmentation

Saffron & Papaya

  • Enhances glow

Cica & Hya-Betaine

  • 72 hr hydration

Bulgarian Rose and 1% Hyaluronic Acid

  • 120-hr hydration

2% Niacinamide & Rice Water Gel

  • 2x instant hydration

Green Tea Pore Cleansing

  • Controls oil upto 2-hrs
  • Reduces acne in 7 days

SebaClear™ Mattifying Gel Crème with Sebacic Acid & Matcha

  • Controls Oil
  • Reduces breakouts
  • Clears blackheads

PeptiCharge Rejuvenating Night Crème

  • Visibly firmer skin
  • Improved skin elasticity
  • Multi-Peptide powered

Bright Years All-Day Defence

  • Fights aging
  • Gives UVA & UVB protection

CeraSense™ Barrier Care Face Wash

  • Instant barrier repair
  • Non drying

CeraSense™ Barrier Repair

  • Normal to dry skin

Black Rice & 10% Niacinamide-TXA

  • Fades spots & pigmentation
  • ActiveHold™jelly formula

Yuzu & Alpha Arbutin Weightless Fluid

  • Helps fade tan & dark spots
  • Ultra-fluid texture
  • No white cast

Volcanic Minerals & 0.5% Salicylic Acid Shampoo For Dandruff-Prone Hair

  • This high-performance anti dandruff clarifying shampoo combines 0.5% Salicylic Acid to gently exfoliate scalp buildup, loosen flakes, and clear clogged follicles, thereby tackling dandruff at the root.

Coconut Milk & Peptides Shampoo | 75 ml

  • enhances hair’s natural shine
  • smoothens strands

Coconut Milk & Peptides Shampoo

  • strengthens hair
  • helps restore hair moisture
Plum try-ons banner from the Plum Goodness home page
At the heart of everything we do, is chemistry with heart.

TESTED.TRUSTED

Plum is PETA certified. What does this mean?

A PETA certification means we are 100% vegan & cruelty-free, i.e. we don't use animal-derived ingredients & we don't test our products on animals. Guaranteed.

  • Plum Goodness award shown on the About us page
  • Plum Goodness award shown on the About us page
  • Plum Goodness award shown on the About us page
  • Plum Goodness award shown on the About us page
Plum Goodness payday banner from the home page

When the world chases miracles, we chase balance, clarity & calm.

Skincare is a relationship. Between you & your skin. Between ingredients & results. Between what science proves & what you truly feel.

We create our formulas ourselves in our lab. Key ingredients: good intent, honest effort & love for our craft. We test them on real skin, starting with ours – always. And we've always been a 100% vegan.

When we began in 2013, our vision was clear. Create formulas that delight & deliver. Thoughtfully picked ingredients, carefully tested & designed to deliver beyond catchy promises. From day one, it's been about delighting Plumsters & earning trust, not grabbing attention.

A note from our founder

Plum is powered by Plumsters. Feedback, love letters, shared shelfies.

You've told us what works, kept us honest & made this more than a brand, a bond. And that makes us create for real skin, real hair & real people.

Our JOURNEYSO FAR.

Plum Goodness journey so far, from 2013 to 2025

The JOURNEY AHEAD.

We will continue to do what we enjoy doing – formulating, testing, delighting you. Still asking questions & with every step, dreaming bigger.

We want to set new standards for science-led care, without losing the heart in it.

Science will evolve. Skin & hair will change. And so will we.

What will never change is why we began. To make products that work & to build a bond that lasts.

Tips, tricks & hacks

2-minute tutorials: Getting your face wash right

Plum Tip: It's not just important to have green tea in the product, it's equally important that the rest of the formulation is harmless, and aids the activity of green tea on your skin.

  • Plum Tip : Choose green tea based moisturisers that are light and non-greasy. If you have acne-prone skin, look for oil-free, non-comedogenic (meaning: doesn't clog pores) formulations.
  • Plum Tip: It's advisable to go for zinc-based sunscreens because zinc oxide is chemically inert and will not react with Green Tea, which some other chemical sunscreens might.
  1. Wash your hands, before you start washing your face. Reason: the greasiness in your hands takes away from the cleansing activity of your face wash, especially if you are using a gentle one (which you should).
  2. Pin back hair falling on your face, before you start splashing your face with water. Yes it is basic, but we tend to forget this in our rush.
  3. Take a coin-sized amount of face wash. Using fingers, gently apply it in small circles (upward-outward) over your face. Don’t forget your neck. Focus more on forehead and chin. Be gentle around the eyes.
  4. Splash enough water, to get rid of cleanser completely. Residue left on face can lead to dryness.
  5. Never wash your face with hot water. Use water at normal-temperature, or at best, lukewarm water
  6. Don’t rub your face hard after washing your face – it means that you are still dissatisfied with the work done by your face wash. Pat your face dry, with a soft towel.

plum REWARDS

Introducing plum rewards - get automatic cash-back on your purchases · 18 December, 2014

What is Plum Rewards?

This is another way for us to say "thank you". You’ll earn Plum points for activities on plumgoodness.com, like purchases and referrals. You can use them to earn discounts off purchases, so the more you collect, the more you save.

Who can join?

Anyone with an account on plumgoodness.com is automatically enrolled.

Is there a limit to the number of Plum points I can earn?

No. Go ahead and earn as many as you can!

Shipping & shopping

24-48 hours
Your order usually will ship within 24-48 hours.
3 to 4 days
The usual transit time is a maximum of 3 to 4 days, but it can get shorter or longer depending on transit conditions.
3:00pm
Orders placed before 3:00pm are dispatched on the same day, and orders received after 3:00pm are dispatched on next working day.
Rs. 399
We offer free shipping on all domestic orders worth Rs. 399 & above.
Rs. 75
We offer payment methods such as UPI, debit/credit card, netbanking, wallet, and cash on delivery (COD). However, in COD orders, we charge an extra Rs. 75 towards cash handling fees.
5-7 days
You can cancel the order before it is dispatched. Any amount already prepaid will be refunded and will reflect in 5-7 days.
Plum exclusive stores
Yes, our products are available at Plum exclusive stores and selected retail stores around you.
24 hours
Express shipping (in select metros) where you get delivery in 24 hours.
3-5 days
Standard shipping, where your order will get delivered in 3-5 days. You can choose your shipping method at the checkout, and place the order.
+91-750-649-6604
You can send a “Hi” on WhatsApp to +91-750-649-6604 to locate the nearest store around you.

FrequentlyAskedQuestions

Are your products 100% natural?

We maximize the use of natural and nature-derived ingredients in our products, but we’ll be honest: our products are not 100% natural. Many brands group nature-derived chemicals, such as SLS, as “natural” because it is derived from coconut oil (just as an example). Nothing could be farther from the truth. We believe that the classification we’ve followed is transparent – in keeping with our values.

Science allows us to formulate great products that work, by combining the best of natural goodies and absolutely safe synthetic stuff, and we are practitioners of that science. We guarantee, however, that our products are 100% safe, and we stay away from even doubtful ingredients.

Are your products suitable for sensitive skin?

We believe all of them are, and we especially keep in mind sensitive skin types while formulating. However, we always recommend people with sensitive skin to patch test any new product on a small patch on their forearm before using them more widely.

Are your products suitable for children?

Yes. We avoid harmful and even doubtful chemicals, and therefore, our products are suitable for children above 3 years. For children below 3 years, we recommend consulting a pediatrician before use.

Are your products vegan / vegetarian?

Yes. Our products are 100% vegan and vegetarian.

Is your packaging biodegradable?

Most of our packaging is RECYCLABLE, and we minimize the use of packaging, in general. We avoid plastics like SAN, ABS and PVC that are not eco-friendly. At present we don’t use any special grade that is more biodegradable than conventional plastic - we are constantly looking for ways to do that. If you have ideas we can pursue, tell us!

We use PET, PP and PE in our packaging. We encourage you to reuse and recycle – and not just packaging.

Can I recycle my Plum empties?

Under our #Empties4Good initiative, you can not only send your empties for recycling for free but you’ll also receive shopping credits for your act of goodness. For every empty you send us, we'll reward you with Rs. 50 in shopping credits on plumgoodness.com!

I want recommendations of which product to use

For beauty consultation & assistance, please call us on +91-75064-96604, every day from 10 AM to 7 PM.

Can I change my order?

No. Once the order is placed, we unfortunately cannot make any changes to the same.

Call us at +91-750-649-6604 or email us at hello@plumgoodness.com, within 12 hours or placing your order.

Do you ship internationally?

Yes, we spread goodness internationally too! Most of our products are available to be shipped around the world (shipping charges vary by location). You can place an order directly on Plum Goodness website.

As of now, we accept payments only in INR on our website. If you wish to pay in your local currency or USD, drop us an email on hello@plumgoodness.com with the list of products that you wish to order, so that we can confirm the total order value and share a Razorpay link for payment.

What is your return policy and eligibility?

At Plum Goodness, we believe in a transparent and hassle-free return policy for all full size* products purchased from our website/app. Each product is crafted with a lot of care and precision, to spread goodness and delight!

For Returns: Once the images are reviewed, we’ll issue a coupon equivalent to the product's MRP.

For Exchanges: Once the images are reviewed, we’ll process a replacement for the same item.

Pricing and offer information

Plum strives to provide accurate product and pricing information; however, errors may occur. Prices and availability of the products and services provided or offered on the website are subject to change without prior notice and at the sole discretion of the company. Products offered complimentary / as GWP (Gift with Purchase) are subjected to availability of exact variant.

CURIOSITY looksGOOD ON YOU.

Start shopping

Follow us on Instagram: @plumgoodness

Be the FIRST to know!

Get early drops, insider science & offers that feel like magic.

GET in TOUCH

hello@plumgoodness.com