
Science-Backed Skincare, Haircare & Body care

India's first 100% vegan beauty brand. Get best offers on Skincare, Haircare, Bodycare, Makeup & more at Plum Goodness.
- 100% satisfaction guarantee
- 100% genuine, 0% fluff
The BESTof PLUM
- 2% Niacinamide & Rice Water Brightening Gel Moisturizer For Clear & Bright Skin₹549
- CeraSense™ Barrier Repair Face Moisturizer with Ceramides₹499
- 1% Vitamin C Ultra-Light-Glow Boosting Gel Cream For Glowing Skin₹549.00
- PeptiCharge Rejuvenating Night Crème with Multi-Peptides, Exosomes & Bifida Ferment₹599.00
- E-Luminence Deep Moisturizing Cream For Dry Skin₹575.00
- Bulgarian Rose and 1% Hyaluronic Acid Cream For Dry Skin₹499.00
- 10% Niacinamide & Rice Water Brightening Face Serum For Clear & Bright Skin₹349
- Black Rice & 10% Niacinamide-TXA Night Clarity Jelly Serum₹649.00
- 10% Vitamin C & Calendula Barrier Boosting + Glow Serum30 ml x 2₹649
- 15% Vitamin C & Mandarin Glow Boost Serum₹790
- Cica & Hya-Betaine Vegan Mucin Face Essence₹799.00
- 15% Vitamin C & Mandarin Glow Boost Serum - Pack of 220 ml X 2₹1,100
- 2% Niacinamide & Rice Water Face Wash For Clear & Bright Skin₹395
- Green Tea Pore Cleansing Face Wash For Oily & Acne-Prone Skin₹360
- CeraSense™ Barrier Care Face Wash with Acai & 1% NMF₹375.00
- 1% Encapsulated Salicylic Acid Foaming Face Wash For Acne-Prone Skin110 ml x 2₹325
- Saffron & Papaya Glow Bright Face Wash100 ml x 2₹299
- 1% Salicylic Acid Clearly Gentle Gel Face Wash For Acne-Prone Skin₹325.00
- 2% Niacinamide & Rice Water SPF 50 PA++++ Hybrid Sunscreen₹599
- Cica & Hyaluronic Acid Aqua-Light SPF 50 PA++++₹449
- Bright Years All-Day Defence SPF 50 PA++++ Sunscreen₹875.00
- 2% Niacinamide & Rice Water SPF 50 PA++++ Hybrid Sunscreen (50 g) - Pack of 2₹840.00
- Vanilla Vibes Body Wash by BodyLovin'₹380.00
- Bakery Body Wash Trio by BodyLovin'100 ml+100 ml+ 100ml₹644.00
- Vanilla Vibes Body Lotion by BodyLovin'₹545.00
- Hawaiian Rumba Body Lotion by BodyLovin'₹525.00
- Boardroom In Bora Bora Body Lotion by BodyLovin'₹495.00
- Petals On The Rocks Body Mist by BodyLovin'₹425.00
- Vanilla Vibes Body Mist by Plum BodyLovin'₹550
- Vanilla Caramello Body Lotion by BodyLovin' (400 ml) - Pack of 2400 ml x 2₹950.00
- Vanilla Caramello Eau De Parfum (Perfume) by BodyLovin'₹899
- Tonka Bella Eau De Parfum by BodyLovin'₹899.00
- Vanilla Vibes Eau De Parfum by BodyLovin'₹799
- Vanilla Caramello Eau De Parfum (Perfume) by BodyLovin' (50 ml) - Pack of 2₹1,798.00
- Banoffee for Brekkie Glassic Lip Balm by BodyLovin'₹399.00
- Candy Melts Vegan Lip Balm | Red Velvet Love₹295.00
- Candy Melts Strawberry Sorbet Tinted Lip Balm₹199.00
- All-new glassic tinted lip balm duo by BodyLovin' | Kaapi Tiramisu | Popcorn N' Pilates10 gm x 2₹798.00
the ESSENTIALSedit


Plum Rice Water & 2% Niacinamide Hybrid Sunscreen | 7 gm | Travel-Size

Bodycare Duo (body mist 100 ml+ body wash 100 ml)*

Free scrunchie + travel-size gift

Feelin’ So Rose Hand Cream by BodyLovin'

Color Affair 3-in-1 Strengthener, Base & Top Coat
₹225.00

Plum Color Affair Nail Polish Remover
₹99.00

Bulgarian Valley Rose Water Toner For Dry Skin

Mystery Box (2 full-size + 2 travel-size)

Green Tea and Zinc Super-Matte Sunscreen Gel | 7gm | Travel-Size

Aloe Vera Multi-Use Gel
₹199.00

Coconut & Peptides Soft Hair Duo | Shampoo + Conditioner
₹760.00

Set of 5 Plums
₹698.00

Hazelnut Eclair Body Mist | 5ml | Travel-Size
₹150.00

Niacinamide Duo | Facewash | Gel cream | Travel-Size
₹270.00

Lip Smackin' Dessert Cafe | Set of 3 - 3g Lip Balms by BodyLovin'
₹349.00
By FRAGRANCE
- Vanilla VibesSweet & warm vanilla fragrance
- Vanilla CaramelloWarm & cozy vanilla fragrance
- Smokin’ VanillaWarm smoky vanilla fragrance
- Oh-So-PistachioCreamy pistachio & hazelnut
- Hazelnut EclairDecadent Hazelnut chocolate fragrance
- Matcha But DiscoZen Matcha Meets Groovy Vanilla
- Petals On The RocksFlirty Florals Meets Zesty Citrus
- Boardroom In Bora BoraJuicy Dragonfruit Meets Sweet Jasmine
- Hawaiian RumbaBeachy tropical fragrance
- Tropic Of DiscussionBreezy tropical fragrance
- Moonkissed DramaFloral musky fragrance
- Tulips Don’t LieFresh floral fragrance
The CHEMISTRYMATCHMAKER
No guesswork, just good science.
Tell us your skin & we'll build your formula.
I have
Hair concern
and am looking for a
10% Niacinamide & Rice Water
- Fades acne marks
- Brightens skin
2% Encapsulated Salicylic Acid
- Fights active acne & controls oil
10% Vitamin C & Calendula
- Fades dark spots in 14 days
- Boosts glow from 1st use
15% Vitamin C & Mandarin
- Fades dark spots in 2 weeks
2% Alpha Arbutin & Hyaluronic Acid
- Reduces tan in 14 days
- Suitable for sensitive skin
1% Vitamin C Ultra-Light-Glow
- Boosts glow
- Fades dark spots & pigmentation
Saffron & Papaya
- Enhances glow
Cica & Hya-Betaine
- 72 hr hydration
Bulgarian Rose and 1% Hyaluronic Acid
- 120-hr hydration
2% Niacinamide & Rice Water Gel
- 2x instant hydration
Green Tea Pore Cleansing
- Controls oil upto 2-hrs
- Reduces acne in 7 days
SebaClear™ Mattifying Gel Crème with Sebacic Acid & Matcha
- Controls Oil
- Reduces breakouts
- Clears blackheads
PeptiCharge Rejuvenating Night Crème
- Visibly firmer skin
- Improved skin elasticity
- Multi-Peptide powered
Bright Years All-Day Defence
- Fights aging
- Gives UVA & UVB protection
CeraSense™ Barrier Care Face Wash
- Instant barrier repair
- Non drying
CeraSense™ Barrier Repair
- Normal to dry skin
Black Rice & 10% Niacinamide-TXA
- Fades spots & pigmentation
- ActiveHold™jelly formula
Yuzu & Alpha Arbutin Weightless Fluid
- Helps fade tan & dark spots
- Ultra-fluid texture
- No white cast
Volcanic Minerals & 0.5% Salicylic Acid Shampoo For Dandruff-Prone Hair
- This high-performance anti dandruff clarifying shampoo combines 0.5% Salicylic Acid to gently exfoliate scalp buildup, loosen flakes, and clear clogged follicles, thereby tackling dandruff at the root.
Coconut Milk & Peptides Shampoo | 75 ml
- enhances hair’s natural shine
- smoothens strands
Coconut Milk & Peptides Shampoo
- strengthens hair
- helps restore hair moisture
TESTED.TRUSTED
Plum is PETA certified. What does this mean?
A PETA certification means we are 100% vegan & cruelty-free, i.e. we don't use animal-derived ingredients & we don't test our products on animals. Guaranteed.
When the world chases miracles, we chase balance, clarity & calm.
Skincare is a relationship. Between you & your skin. Between ingredients & results. Between what science proves & what you truly feel.
We create our formulas ourselves in our lab. Key ingredients: good intent, honest effort & love for our craft. We test them on real skin, starting with ours – always. And we've always been a 100% vegan.
When we began in 2013, our vision was clear. Create formulas that delight & deliver. Thoughtfully picked ingredients, carefully tested & designed to deliver beyond catchy promises. From day one, it's been about delighting Plumsters & earning trust, not grabbing attention.
Our JOURNEYSO FAR.
The JOURNEY AHEAD.
We will continue to do what we enjoy doing – formulating, testing, delighting you. Still asking questions & with every step, dreaming bigger.
We want to set new standards for science-led care, without losing the heart in it.
Science will evolve. Skin & hair will change. And so will we.
What will never change is why we began. To make products that work & to build a bond that lasts.
Tips, tricks & hacks
Get green tea in your CTMPPlum Tip: Avoid toners containing alcohols. Look for alcohol-free tonersClean skin is beautiful skin. A green tea cleanser is must after sun exposure, as its anti-oxidants fight with free radical formed during exposure to UV rays and pollution. Highly recommended for acne-prone skin. It’s advisable to wash face with cold or lukewarm water, as cold water tightens the pore.
SPF: sunscreen or sun block?
Can I skip using toner? And other toner FAQs
Make the most of your salon visit this season! 5 things to look out for...
How to Get Clear and Glowing Skin: Key Steps to Follow
UV radiation from computers & other sources - should you worry?
Simply speaking: humectants
Herbal, natural, ayurvedic, organic - know what they mean!
One more reason to pick plums on plumgoodness.com!
2-minute tutorials: Getting your face wash right
Plum Tip: It's not just important to have green tea in the product, it's equally important that the rest of the formulation is harmless, and aids the activity of green tea on your skin.
- Plum Tip : Choose green tea based moisturisers that are light and non-greasy. If you have acne-prone skin, look for oil-free, non-comedogenic (meaning: doesn't clog pores) formulations.
- Plum Tip: It's advisable to go for zinc-based sunscreens because zinc oxide is chemically inert and will not react with Green Tea, which some other chemical sunscreens might.
- Wash your hands, before you start washing your face. Reason: the greasiness in your hands takes away from the cleansing activity of your face wash, especially if you are using a gentle one (which you should).
- Pin back hair falling on your face, before you start splashing your face with water. Yes it is basic, but we tend to forget this in our rush.
- Take a coin-sized amount of face wash. Using fingers, gently apply it in small circles (upward-outward) over your face. Don’t forget your neck. Focus more on forehead and chin. Be gentle around the eyes.
- Splash enough water, to get rid of cleanser completely. Residue left on face can lead to dryness.
- Never wash your face with hot water. Use water at normal-temperature, or at best, lukewarm water
- Don’t rub your face hard after washing your face – it means that you are still dissatisfied with the work done by your face wash. Pat your face dry, with a soft towel.
plum REWARDS
Introducing plum rewards - get automatic cash-back on your purchases · 18 December, 2014
- 1
How do I earn points?
You earn 1 Plum point on every 1 Rupee you spend on plumgoodness.com.
- 10
How do I redeem my points?
For every 10 points, you can redeem 1 rupee as a gift voucher.
- 10%
How do I refer my friends?
Your friend(s) will get a 10% voucher automatically, and when they do make their first purchase, you get thank you reward points as well!
- 12
Do Plum points expire?
Yes. If you don't earn or spend any points in 12 months they'll expire.
What is Plum Rewards?
This is another way for us to say "thank you". You’ll earn Plum points for activities on plumgoodness.com, like purchases and referrals. You can use them to earn discounts off purchases, so the more you collect, the more you save.
Who can join?
Anyone with an account on plumgoodness.com is automatically enrolled.
Is there a limit to the number of Plum points I can earn?
No. Go ahead and earn as many as you can!
Shipping & shopping
- 24-48 hours
- Your order usually will ship within 24-48 hours.
- 3 to 4 days
- The usual transit time is a maximum of 3 to 4 days, but it can get shorter or longer depending on transit conditions.
- 3:00pm
- Orders placed before 3:00pm are dispatched on the same day, and orders received after 3:00pm are dispatched on next working day.
- Rs. 399
- We offer free shipping on all domestic orders worth Rs. 399 & above.
- Rs. 75
- We offer payment methods such as UPI, debit/credit card, netbanking, wallet, and cash on delivery (COD). However, in COD orders, we charge an extra Rs. 75 towards cash handling fees.
- 5-7 days
- You can cancel the order before it is dispatched. Any amount already prepaid will be refunded and will reflect in 5-7 days.
- Plum exclusive stores
- Yes, our products are available at Plum exclusive stores and selected retail stores around you.
- 24 hours
- Express shipping (in select metros) where you get delivery in 24 hours.
- 3-5 days
- Standard shipping, where your order will get delivered in 3-5 days. You can choose your shipping method at the checkout, and place the order.
- +91-750-649-6604
- You can send a “Hi” on WhatsApp to +91-750-649-6604 to locate the nearest store around you.
FrequentlyAskedQuestions
Are your products 100% natural?
We maximize the use of natural and nature-derived ingredients in our products, but we’ll be honest: our products are not 100% natural. Many brands group nature-derived chemicals, such as SLS, as “natural” because it is derived from coconut oil (just as an example). Nothing could be farther from the truth. We believe that the classification we’ve followed is transparent – in keeping with our values.
Science allows us to formulate great products that work, by combining the best of natural goodies and absolutely safe synthetic stuff, and we are practitioners of that science. We guarantee, however, that our products are 100% safe, and we stay away from even doubtful ingredients.
Are your products suitable for sensitive skin?
We believe all of them are, and we especially keep in mind sensitive skin types while formulating. However, we always recommend people with sensitive skin to patch test any new product on a small patch on their forearm before using them more widely.
Are your products suitable for children?
Yes. We avoid harmful and even doubtful chemicals, and therefore, our products are suitable for children above 3 years. For children below 3 years, we recommend consulting a pediatrician before use.
Are your products vegan / vegetarian?
Yes. Our products are 100% vegan and vegetarian.
Is your packaging biodegradable?
Most of our packaging is RECYCLABLE, and we minimize the use of packaging, in general. We avoid plastics like SAN, ABS and PVC that are not eco-friendly. At present we don’t use any special grade that is more biodegradable than conventional plastic - we are constantly looking for ways to do that. If you have ideas we can pursue, tell us!
We use PET, PP and PE in our packaging. We encourage you to reuse and recycle – and not just packaging.
Can I recycle my Plum empties?
Under our #Empties4Good initiative, you can not only send your empties for recycling for free but you’ll also receive shopping credits for your act of goodness. For every empty you send us, we'll reward you with Rs. 50 in shopping credits on plumgoodness.com!
I want recommendations of which product to use
For beauty consultation & assistance, please call us on +91-75064-96604, every day from 10 AM to 7 PM.
Can I change my order?
No. Once the order is placed, we unfortunately cannot make any changes to the same.
Call us at +91-750-649-6604 or email us at hello@plumgoodness.com, within 12 hours or placing your order.
Do you ship internationally?
Yes, we spread goodness internationally too! Most of our products are available to be shipped around the world (shipping charges vary by location). You can place an order directly on Plum Goodness website.
As of now, we accept payments only in INR on our website. If you wish to pay in your local currency or USD, drop us an email on hello@plumgoodness.com with the list of products that you wish to order, so that we can confirm the total order value and share a Razorpay link for payment.
What is your return policy and eligibility?
At Plum Goodness, we believe in a transparent and hassle-free return policy for all full size* products purchased from our website/app. Each product is crafted with a lot of care and precision, to spread goodness and delight!
For Returns: Once the images are reviewed, we’ll issue a coupon equivalent to the product's MRP.
For Exchanges: Once the images are reviewed, we’ll process a replacement for the same item.
Pricing and offer information
Plum strives to provide accurate product and pricing information; however, errors may occur. Prices and availability of the products and services provided or offered on the website are subject to change without prior notice and at the sole discretion of the company. Products offered complimentary / as GWP (Gift with Purchase) are subjected to availability of exact variant.
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